With a record $2.7B in sales, U.S. Polo Assn. is scoring points with younger audiences

Insight summary

• •U.S. Polo Assn. achieved a record $2.7 billion in sales in 2025, up from $2.5 billion in 2024.
• •Growth was driven primarily by North America and India markets, with strong demand among Gen-Z women and Gen-Alpha boys.
• •The brand focuses on a lifestyle appeal with affordable pricing, offering polos mostly under $48 versus competitors' $110+.
• •U.S. Polo Assn. operated 1,200 stores globally and 60 e-commerce sites, with e-commerce revenue growing to 20% from 2% in 2018.
• •The company targets $4 billion in global retail sales by engaging younger consumers through increased social media and revamped stores in cities like Miami and New York.
• •The brand supports polo sport globally, including collegiate teams and broadcasting on ESPN, linking authenticity to growth and brand awareness.
• •Store expansion continues with 50-60 new stores annually, emphasizing consistent global shopping experiences and flagship locations.