Baggallini turns to new collections and its first pop-up to acquire Gen Z shoppers

Insight summary

• •Baggallini targets millennials and Gen Z shoppers with new collections including BG Active and Jet Set.
• •The brand's first pop-up in Montauk is attracting younger, wellness-focused customers, especially Gen Z.
• •Baggallini focuses on functional, sleek bags designed for busy women balancing multiple activities daily.
• •The company reports a 33% CAGR since 2021, with key products including Securtex anti-theft bags and the fast-growing Manhattan collection.
• •Products are sold via Baggallini's website, Amazon, and major retailers like Nordstrom and Macy’s.
• •Marketing efforts include influencer partnerships, VIP early access programs, and experiential retail events.
• •The brand aims to broaden its audience beyond millennial moms by highlighting versatile use cases beyond travel.