Nectar360 Pollen retail media platform delivers for likes of Unilever Coca-Cola Europacific Partners

Insight summary

• •Nectar360's Pollen platform integrates audience insight, media planning, campaign activation, optimization, and measurement into one system for brands like Unilever and Coca-Cola Europacific Partners.
• •Pollen uses a multi-touch attribution model to provide a clear view of campaign performance across in-store, online, and offsite channels.
• •Early results show 2.5x higher incremental sales from omnichannel campaigns and up to 10x higher conversion rates through targeted activity using first-party data.
• •Mid and upper-funnel activities contribute up to 25% of incremental sales, enhancing campaign effectiveness.
• •Pollen employs AI to optimize creative messaging and campaign performance, supported by partnerships with agencies including PHD UK.
• •The 2026 RTIH Innovation Awards focus on retail media innovation, with an event scheduled for November 4, 2026, in London.
• •The awards have grown significantly in size and reputation, marking advances in retail technology and omnichannel marketing.