Abercrombie & Fitch Co. brings Hollister to Target, expanding US wholesale operation

Insight summary

• •Abercrombie & Fitch Co. is launching a multi-season partnership with Target to sell Hollister-branded dorm supplies, home goods, and apparel starting June 28.
• •Approximately 60 items, including bedding and sleepwear, will be available, priced between $25 and $65 in sizes XS to XL.
• •This marks Hollister's first entry into the home goods segment, aligning with Abercrombie's strategy to expand beyond apparel.
• •Target benefits by enhancing its home product offerings, especially for back-to-college shoppers, leveraging its retail space.
• •The collaboration follows Abercrombie & Fitch's recent deals with US retailers like Dick’s Sporting Goods for wholesale expansion.
• •Abercrombie & Fitch plans to grow through franchise, wholesale, and licensing partnerships, focusing more on the US market now.
• •Hollister's recent sales were flat year-over-year, with growth in the Americas and Asia offset by weaker demand in the Middle East and parts of Europe.