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Published on 6/11/2026

Is Stitch Fix proving naysayers wrong?

retaildive.com · retail · Customer experience & loyalty

Is Stitch Fix proving naysayers wrong?

Insight summary

  • Stitch Fix's active clients increased to 2.3 million in Q3, a quarter-on-quarter rise but down nearly 2% year on year.
  • Net revenue per active client rose 6.6% to $578, the highest ever for the company.
  • Total net revenue grew by 4.7% to over $340 million, marking the fifth consecutive quarter of growth.
  • Gross margin decreased slightly by 50 basis points to 43.7%, while net loss narrowed to $1.5 million from over $7 million.
  • CEO Matt Baer has focused on client retention, winning back former customers, and encouraging recurring shipments.
  • Stitch Fix outperformed the U.S. apparel market in Q3 with better retention, active and new customers, and higher sales per customer.
  • Analysts note improved margins despite higher marketing costs and greater confidence in the company's sustainable business model.

Content details

Industry
retail
Topic
Customer experience & loyalty
Source
retaildive.com
Language
en
View source
Is Stitch Fix proving naysayers wrong? | Sperto