Pinterest introduces experimental AI app

Insight summary

• •Pinterest launched an experimental AI app called Ask Pinterest to handle complex multi-step user queries.
• •The app retains context across sessions and aims to create next-gen AI-powered shopping experiences.
• •Ask Pinterest leverages user insights and visual data for personalized recommendations.
• •The app follows Pinterest’s $4 billion investment in AWS and visual search enhancement.
• •Pinterest plans workforce cuts under 15% to focus on AI development.
• •Other major retailers like Etsy, Target, and Walmart are integrating AI tools from Google and Microsoft.
• •Consumer concerns exist with 73% worried about AI’s use of personal shopping data despite interest in AI tools among younger demographics.