Exclusive: Fabletics doubles its college merchandise through College Shop expansion

Insight summary

• •Fabletics is expanding its College Shop merchandise to include licensed apparel for 200 U.S. colleges and universities.
• •College Shop products are sold online and in 14 retail stores near college campuses, with prices starting at $64.95 and VIP discounts available.
• •The program began as a test with 100 schools and was expanded due to strong initial sales results.
• •Fabletics has over 3 million active customers, mostly VIP members, and surpassed $1 billion in revenue in 2025, aiming to reach $2 billion by 2030.
• •The College Shop merchandise features a mix of standard and custom graphics approved by each school.
• •Fabletics plans to grow the program further by accepting student requests and testing in-store sales near universities.
• •Marketing efforts include collaborations with college-age influencers and social media campaigns targeting younger demographics.