Vusion To Acquire In-Store Media, Building Out Digital Retail Media Platform

Insight summary

• •Vusion, a France-based AI retail technology provider, is acquiring Barcelona's In-Store Media to enhance its digital retail media platform.
• •In-Store Media manages retail media networks for over 90 retail banners and 1,600 brands across nine countries in Europe, Latin America, and Asia.
• •The company generated approximately 120 million euros in revenue in 2025 and offers over 50 print and digital media solutions.
• •Vusion aims to transform physical stores into digital media assets, linking in-store exposure to purchase outcomes.
• •The deal, subject to regulatory approvals, is financed by debt with undisclosed financial terms.
• •Vusion serves over 350 retail groups worldwide with connected store tech such as electronic shelf labels and computer vision.
• •In-Store Media operates in Spain, France, Portugal, Italy, Poland, Mexico, Argentina, Chile, and the Philippines, enhancing Vusion's global footprint.