Ferrari’s First Electric Car Sells For Record $40 Mn At Auction; Here's Why It Is So Expensive

Insight summary

• •Ferrari's first electric car, the Ferrari Luce 2026 'Chassis 0', sold for a record $40 million at an RM Sotheby's charity auction in Monterey, California.
• •This sale set the record for the most expensive new car ever sold at auction, surpassing the previous $26 million record for a Ferrari Daytona SP3 in 2025.
• •The car is a unique, specially configured first production chassis with a bespoke Madreperla Semi-Gloss exterior finish and custom interior elements done via Ferrari's Tailor Made programme.
• •Equipped with four independent electric motors, it produces nearly 1,000 hp, accelerates 0-100 km/h in 2.5 seconds, and has a 530 km range with an 800V battery pack.
• •The Luce features a chassis made of 75% recycled aluminum and advanced aerodynamic elements to achieve Ferrari's lowest drag coefficient.
• •Designed in collaboration with LoveFrom, founded by Jony Ive and Marc Newson, it offers a distinctive driving experience with electro-mechanical sound feedback.
• •The car will be delivered to the buyer in early 2027, and the full auction proceeds will support educational initiatives via The Ferrari Foundation.