Targeting Amazon Prime Day, Walmart Deals event moves to June

Insight summary

• •Walmart Deals event is scheduled for June 22-28, aligning with Amazon Prime Day dates this year.
• •Walmart+ members get 24-hour early access to select online products during the event.
• •The event timing shifted from July in 2025 to June this year, similar to Amazon's earlier Prime Day.
• •Target's Circle Deal Days will run June 23-26, also moved earlier from July 2025 dates.
• •Walmart promotes the event with a fictional boy band named Alwayz and a campaign song "Catchin’ Feels."
• •Deals cover broad categories like electronics, fashion, toys, collectibles, furniture, and skincare.
• •Walmart anticipates Q2 price increases due to higher fuel costs, with a $175 million hit to operating income reported in Q1.