Big-Box Briefing: Target sees sales boom in reinvented snack category

Insight summary

• •Target has increased snack sales by 15% year over year in Q2 as part of a major grocery refresh.
• •The retailer expanded space for protein bars, meat sticks, and better-for-you snacks.
• •Target revamped almost half its center-store grocery assortment focusing on wellness, global flavors, and emerging brands.
• •Meat snack aisle space has doubled at Target, with new products launching chainwide.
• •Emerging snack brands like Cadootz, New Primal, and Righteous Felon have gained expanded shelf presence.
• •Meat snack sales grew 6.6% in 2025, driven by trends like nutrient-dense snacking linked to GLP-1 medications.
• •Target plans to eventually narrow its snack assortment after initial broad expansion.