Vusion Completes Acquisition of In-Store Media, Opening a New Chapter for Digital Retail Media in Physical Stores

Insight summary

• •Vusion has completed its acquisition of In-Store Media (ISM), finalizing regulatory approvals and conditions announced earlier in 2026.
• •The acquisition is supported by a €200 million bridge financing facility with a 12-month initial maturity and two six-month extension options.
• •ISM, headquartered in Barcelona, operates in 9 countries across EMEA, Americas, and APAC with 90 retail banners and more than 1,600 brand partnerships.
• •Physical stores currently represent less than 3% of retail media spending, highlighting a significant growth opportunity through digital retail media in-store.
• •The combined entity aims to improve understanding of in-store audiences, deliver more relevant content, and enable real-time campaign adaptations for retailers and brands.
• •Vusion and ISM plan to integrate in-store media into brands' omnichannel campaigns, enhancing measurement of campaign impact and increasing retailer revenue.
• •ISM will present at Vusion's Capital Markets Day in Paris on November 18, 2026, detailing strategic plans and growth opportunities from the acquisition.